Using E-Mail to Achieve Viral Objectives
by Steve Blalock
Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.
Image by tomhammond via Flickr
Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.
Simply suggesting that e-...









