by Steve Blalock Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along. Image by tomhammond via Flickr Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about. Simply suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A messa...

by PLR Mammoth Image by marketingfacts via Flickr Many internet marketers use Private Label Rights (PLR) products to create contents, sell, or give away to collect leads. PLR is widely used to save time on creating original contents. However, search engines have a problem with duplicate content. And if you have duplicate content you may be penalized by various search engines like Google. Here are some ways you can enhance and modify PLR content for use on your website and other promotional needs. Tip 1 - Summarize it You can start by summarizing the contents and remove some unnecessar...