by Steve Blalock Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along. Image by tomhammond via Flickr Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about. Simply suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A messa...