by Steve Blalock Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along. Image by tomhammond via Flickr Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about. Simply suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A messa...

Image via Wikipedia by Chris Channing With the correct web design, a business is able to turn a previously non-existent web presence into a popular venue of attracting new clients or at the very least potential clients. Web designers come in many shapes and sizes, however, so finding the right fit may be a bit tough. The best way to get down and dirty with a web designer is to ask to see their previous portfolio if it isn't already available on their website. By looking through samples, you can measure their ability to make a creative yet functional design. Some web designers are more ...

by Jay S NaPier Image via Wikipedia So you've heard the word social networking, but you're not sure what it means. Wikipedia describes social networking as: is a social structure which, in general, facilitates communication between a group of individuals or organizations, that are related by one or more specific types of interdependency. social networking is also a great way to promote your business online. Facebook, being the most popular and easiest to use option. These sites make it easy for you to relate to people who could become your customer and to people who are already your ...

by Tom Trotts Image by websuccessdiva via Flickr Keyword density is an indicator of the number of times the selected keyword shows in the web page. But mind you, keywords shouldn't be over used, they should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. Keyword density is always expressed as a percentage of the total word content on a given web page. Suppose you have 100 words on your webpage (not including HMTL code used for writing ...

by PLR Mammoth Image by marketingfacts via Flickr Many internet marketers use Private Label Rights (PLR) products to create contents, sell, or give away to collect leads. PLR is widely used to save time on creating original contents. However, search engines have a problem with duplicate content. And if you have duplicate content you may be penalized by various search engines like Google. Here are some ways you can enhance and modify PLR content for use on your website and other promotional needs. Tip 1 - Summarize it You can start by summarizing the contents and remove some unnecessar...