Using E-Mail to Achieve Viral Objectives
Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.
- Image by tomhammond via Flickr
Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.
Simply suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads Feel free to forward this message to a friend is nowhere close to viral marketing at its best.
On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.
The bottom line is that your message must be perceived as having value. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people many times. Why? Because they are entertaining and entertainment has value.
A multimedia experience is always going to achieve some pass-along. Someone is always touting the benefits. It is a bit more of a time and money investment but the messages have a great appeal and rich media has the advantage of being new. The tech factor alone is often enough for the message to be perceived as valuable.
Related articles by Zemanta
- What Works & What Doesn't in Viral Marketing (nmpnetwork.com)
- Viral marketing will be important in 2009 (cheeze.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=e139d736-5c8f-4b36-a004-d1c3bbdae0bf "Using E Mail to Achieve Viral Objectives")
Popularity: 1% [?]
Related Posts - Things To Remember To Make Humorous Best Man Speeches
- Domain Names: Do We Need All Those Other Add-ons?
- Bulk and Spam Mail: Mail A Brick To A Junk Mailer
- Improving Plr Content For Your Projects
Related Websites
I really like your post and it is very beneficial as you got something to learn which is needed allot.
I know it’s an old post but I think it’s still relevant. Email marketing still works as well as it ever did. In fact, if you build a relationship with your clients you should do well!
Every bit right you are about building valuable relationships with clients. Thanks for visiting and taking time to give us your thoughts.
Cheers
Lorrette
People are now really into making money online. They are now using this as an additional income generating source. And that is why I do agree with your post
In the long run the mailing list is the only real asset for a webmaster. PPC is very expensive and the SEO is often unstable.
I think this post makes a wonderful point. Good content will always win. Good content is likely to get shared so you should not even have to attempt to force your readers/customers to want to forward your message. If they like the content enough, they should do it themselves.
I absolutely agree John. Thanks for your valued comment and please visit again.
Awesome post! Keep up the great writing.
Thank you and thanks visiting DSU.
Thanks for sharing
Best regards
Thank you for visiting
Finally something new for me to learn. I must thank you for this great post..I am already subscribed, hope to receive more interesting post ^_^!!
Glad you found it helpful.